Have you ever heard phrase sneakerhead?
Last decade in Poland is a milestone, sprint to catch up with West-standards, so back then lot of people were still buying clothes from States. In the 2010 when I was in high-school when I've noticed that one of my friends owns bunch of unusual shoes - pairs that's unavailable in our local or even country shops. He introduced me to whole new world of people who are interested in different kinds of sport-based and often then fashion shoes. I wasn't aware that it's a whole culture about that - in Poland it's started to grown for 2-3 years then, but West-Europe and US were already in the middle of huge movement.
At first the most valuable shoes were the collaboration between boutiques and major brands like Adidas, Nike or New Balance. The idea was that there'd be plenty of streetwear-related shops around the globe with their own community based on the region that got access to release "regular" shoe model but with it's own colors, materials and additives (special box, laces etc.). Mostly they're extremely limited like 50-350 pairs worldwide, often with even more rear friends-family releases (10-15 pairs only for shop-crew or most popular community members).
At first it was relatively small group of people who where talking about the history/details on the forums, so the idea or rarity on the mentioned above level was fine for supply-demand rule. In short period of time from my European perspective, market started to change dramatically fast and demand become much higher than supply. Major companies didn't wait long until they've started to collaborate with artists rather than aiming to small boutiques, producing "limited" products in thousands or tens of thousands pairs. Collecting become 100% global, with the monopoly of majors.
Also, the whole thing become really attractive from financial point of view when people started to resell most hyped pairs of tens of their retail value. That in my opinion changed the whole community for worse. Back in 2010 there were few releases yearly, now it's almost a daily or weekly number with prices doubled or tripled, people are using bots to buy whole stocks or even a pair of most desirable/profitable items.
Questions:
1. Are you familiar with the idea of collecting sneakers?
2. Did you think that's a good idea to make a side-income from your hobby?
3. Do you think that once collecting sneakers become mainstream it's effected sneaker-community negatively?
Thanks for sharing your thoughts and I convince you to make a brainstorming center out of this article.
Cheers!







