In the
developing world commercials have a huge impact on people’s everyday life.
Under their influence, more and more kinds of services and products are
purchased. The increasingly rapid pace of life formed two types of advertisement: traditional commercials which can be
divided into a few most important subcategories like: TV commercials and print advertisements. The
opposite field is presented by digital advertising unlike traditional commercials is mostly based on the network.
Source:http://assets.nydailynews.com/polopoly_fs/1.1711952.1394058119!/img/httpImage/image.jpg_gen/derivatives/article_750/tv6f-1-web.jpg
To with begin, the main advantage of the print advertisement is their availability on the market. Posters and leaflets are still the cheapest way to encourage customers to
acquire products. TV spots are still one of the fastest ways to interest customers
in their product or service. Nevertheless, cost of production and cost of buying
advertising space are still one of the highest.
Source:
https://www.technobuffalo.com/wp-content/uploads/2013/03/teens.jpg
On the other hand, digital media are more
popular among youngsters. They spend most of their time online, as it is
directly linked to their lifestyle. Undoubtedly, a weaker side of digital media
is a limited number of users. Still, many companies cannot use the social media
and the internet advertisement properly. Especially interesting is the
development of video content. By increasing popularity of video blogging,
television became out of date and dull. However, it is still the most effective
and attractive way to encourage customers to a specific brand.
According to the article written by Matt Bowman (owner of Thrive Internet
Marketing, a web design and SEO company) the changes have influenced the video
market, not only the ways of presentation, but how the market changed itself.
Nowadays video commercials accompany us in everyday life, mostly on portable
electronic devices. They are now definitely one of the fastest tools to reach
the specific group of customers.
Source: https://www.emarketer.com/Article/Smartphones-Drive-Increased-Time-Spent-with-Digital-Media-UK-Adults/1013884
The numbers
prove that people spend more time with digital media. The biggest increase, we
could see in smartphone time usage. In Emarketer.com’s article Bill Fisher
(eMarketer senior analyst) said that “The ad spend balance is clearly tipping
toward mobile in the UK, which isn’t all that surprising given the rate at
which consumers are shifting their media time to this environment”. The growth
of mobile advertising is also visible in Poland. Starcom Agency estimates, the
web value of the digital advertising market, which includes publisher cash
revenue from the sale of basic online advertising formats, has risen by about
50% over the past five years. - from PLN 1.2 billion in 2011 to over PLN 1.8
billion in 2015. In the same period, the television advertising market increase
by only 3.2%.
Source: https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQFLpewXgNZEay4DffDc_-qZKTHE8PF8C8p_HflZ_LWMQ0QLd8y
To sum up,
more and more people prefer mobile devices, what contributes to a greater range
of ads online. Especially effective
became video materials on the Internet, cheaper is to pay a YouTuber to
advertise a product on his/her channel than to create a professional television
advertisement. In my experience, I buy a lot more products recommended by
bloggers than by the stars on television.
Source:
http://www.chip.de/ii/3/2/7/1/1/7/5/8/Bibi-e7e63564c43fed5a.JPG
Questions:
1.What do you
think about digital media?
2. How Do Advertisements and
Marketing Strategy help promote business products?
3.Have you
ever bought a product recommended by a blogger?
4. What is the
future of advertising?
Sources:
http://smallbusiness.chron.com/different-types-advertising-56054.html
ReplyDeleteI think in today's digital media is the power of advertising because more people are sitting on the internet than watching TV.
Bloggers and other popular people create the illusion - they show and recommend various products, and we thought that they actually bought it themselves and used it. In most cases, companies pay bloggers or distribute products for free in exchange for "hidden" advertising.
I very often buy products that the blogger recommends, and unfortunately knowing what it is really (companies pay bloggers for recommending their product), but I'm just a woman - and women love shopping - most cosmetics! :)
In my opinion, the future of advertising is just the Internet (Facebook, Instagram, and of course YouTube) - social media has a lot more breakthrough than television.
Sylwia :) can you told what bloggers channels you are watching? And why you are prefer this way of advertising, than tv commercials?
Delete1.What do you think about digital media?
ReplyDeleteThe dynamics of change and the development of the visual communication and digital media area force us to learn about the latest trends, tools and solutions. It also requires broad knowledge, good perspectives and comprehensive multi-skills. Such knowledge and skills enable effective functioning and creative actions.
2. How Do Advertisements and Marketing Strategy help promote business products?
Advertising is otherwise a paid affair, to be effective it must be made in a very good way. It is important not only for the quality of the proposed content, but also for the environment in which it is presented, in terms of the nature of the environment, the language used, the colors, the graphics, but also the target audience, their habits and expectations. Ads should respond to the needs of the person, provide added value and provide an impression, rather than be annoying to people.
3.Have you ever bought a product recommended by a blogger?
No, I don’t.
4. What is the future of advertising?
I do not know, but the most important point of advertising is the interest of the person. Sometimes I look at the allegro and suddenly this product appears on facebook when I review the content. Probably most of the advertising services will be digital and paper advertising will no longer be needed.
Marketing automation is the phenomenon you described. This is a faster way to reach the customer, By entering the customer into the product links. The business system memorizes and analyzes the length of time spent with the user at the product. Then we run metadata that offers us products that we've seen before to even persuade us to buy them.
Delete1.What do you think about digital media?
ReplyDelete– Digital media is getting more and more popular. It's great place to advertise, specially products which potenial customers are young people. Although I thnik it will be hard or even impossible to overcome television in terms of advertisement platform.
2. How Do Advertisements and Marketing Strategy help promote business products?
– With the right marketing a product will be shown to a correct potential customer. Sometimes people are not aware that particular company/product even exist, but after seeing advertisment it may turned out that it's exactly what they would like to buy.
3.Have you ever bought a product recommended by a blogger?
– No. I just don't get it. Why should I buy something recommended by blogger? It's not like the blogger is an expert. The blogger just say his opinion, but I don't even know if we have similiar taste.
4. What is the future of advertising?
– Well, I think it will be more personal advertisment. It'll be a lot more annoying but it's something that will happen. Even today you can see advertisments perosnalized in some way. For example, facebook advertsie products based on the webpages you visited.
Can you described how you imagine the personal advertisement in future? What kind of future personal advertising should rely on?
DeleteAre you familiar with 'Minority Report'? The movie showed personal advertisment based on dynamic eyeball recognition. I don't believe it will be such a thing in real world, but maybe it the future we will be recognized by advertisments through connectcion with our smartphones? Not necessary, the name, but maybe what we like.
Delete
ReplyDeletePersonally I hated advertisements. I have impression that whole world if full of them. I don't like streets with avertisements. They develop the whole time and they are presented in the increasingly cheeky way. Sometimes when I go to some webside I have the impresiion that there are only ads and when I click something new ads webside is open. I think that I will not buy anything from blogger because I don't watch any bloggers.
In my opinion advertisements could be works of art. I understand your approach, but sometimes bloggers are expert in specified field.
DeleteQuestions:
ReplyDelete1.What do you think about digital media?
I am not a big fun of digital media, but it is great to have a such opportunity.
We have so much duties everyday, often too much for one person. We can not remember about everything.
It is fantastic option to have most of thing in out digitial devices, expeccially phones which
are portable. On the other side paper is paper and I can not imagine how to read magiznes online.
2. How Do Advertisements and Marketing Strategy help promote business products?
I am not sure if I understand correctly this question but I think that
advertisements and markting stratiegies are very helpuf, especially nowadays where we
around by thousand of ads. I think it is very challenging to sell something worldwide.
3.Have you ever bought a product recommended by a blogger?
Yes, I have. Some day I saw fizzy drink recommended by a blogger and I knew that moment,
I must drink this. It was some psychology stuff, why I want that moment but that was very delicious!
4. What is the future of advertising?
In my opinion virtual reality is a future. Could you imagine ads on every step,
virtaul ads of course. It will be some kind of graffiti tags. Ads will we everywere!
Thank you for your answers, they are really interesting. Can you describe more advertisements, which are using VR? How you imagine and how it could be present in media?
DeleteWhat I wanted to say, is that VR commercial is a future. Now I can not imagine how to wear this huge glasses and walk on the street! It could be funny but in the future where VR will be portable I think it is very possible to place ads in virtual reality! Please check this picture: http://www.thediscoverystore.co.uk/media/catalog/product/cache/1/image/1000x/040ec09b1e35df139433887a97daa66f/v/r/vr-goggles.jpg Could you imagine when everybody wear this everyday?
DeleteToday, Digital Media is a part of our life. Unfortunately. Probably all of young people use Internet. Branch of marketing dealing with this medium grows each of day.
ReplyDeleteMany companies invests big money for digital marketing, but users have more and more ads. Internet platform is the best for display interactive form of adv. Young people likes interactive elements.
I think that this is future of digitial media.
The big part of adv in Internet are blogers/videoblogers. This people are often idols for young people. I think that, I am too old form for this type of direct form of adv.
Is it any way to change your approach to bloggers/videobloggers advertising What should be change be easier for you to assimilate?
Delete1.What do you think about digital media? Digital media is one of very smart solution for promoting products, even if I get some i.e.g. music app advertising are shown on them. Some of advertisment's are not so smart, or are too colorful, or even disturbing. However some of them are catchy or even made me to buy some kind of produst.
ReplyDelete2. How Do Advertisements and Marketing Strategy help promote business products?
Thanks to money, which control the world a lot of companies put huge amount of money on advertising their products. For some of them advertisments helps, but nowadays companies are looking for newer solution to promote their products.
3.Have you ever bought a product recommended by a blogger? I have never bought product recommended by blogger. I buy products recommended by my friends or family.
4. What is the future of advertising?
I think that in future advertising will be shown everywhere, even like on movies in big digital hologrames, and they will make world more brightfull, but I'm not convinced that they don't become less disturbing. Monika D
What was the reason, by which you never bought product promote by blogger?
DeleteYour vision of future of advertising is very similar to newest Microsoft device- Microsoft lens, Have you seen it? If you not, you could see it in this link https://www.youtube.com/watch?v=uWOVbqpWJUQ
1.What do you think about digital media?
ReplyDeleteI think digital media is getting more and more popular because it enables huge target of potential customers.
2. How Do Advertisements and Marketing Strategy help promote business products?
As far as I know if you apply right marketing a product will be shown to a target (and potential) customers. This is chance to reach more people.
3.Have you ever bought a product recommended by a blogger?
No I did not.
4. What is the future of advertising?
I think that more advertisement will move to Internet. It will be also more personal - to interest potential customer.
Facebook is good example - it adjusts advertisements to users interests.
Have you ever bought recommended by someone of your friends or family?
DeleteCould you more describe your vision of future of advertising?
1.What do you think about digital media?
ReplyDeleteDigital media is a huge, constantly evolving market. For now it may seem like Facebook dominated it, most companies are trying to take an adventage out of it. But every trend changes. So I'm sure that many new ideas will show up, in time.
2. How Do Advertisements and Marketing Strategy help promote business products?
They help people to aknowledge the product, without them people could be unaware that they can buy something like that.
They build an image of this product, it's users, trying to build bond between user and product. They send you a message: "You want to be cool? Drink Pepsi!" and some of us may think "Hey I'm cool", they drink Pepsi and try to feel like their idol doing the same.
3.Have you ever bought a product recommended by a blogger?
Yes, sometimes when I consider buying something I read peoples opinion about it and consider them when making my decision.
4. What is the future of advertising?
It's hard to say really. It depends on many factors - can we say now how technology will evolve in future? And advertisment is based on technology, on the way people communicate with each other, how they spend tehir free time.. Maybe at some point people will start to encrypt their data and hide their traces left over internet in response to growing advertisment personalization and companies will need to think of some new way to deliver their message to their customers.
What could be successor of Facebook? Could you describe it? About your answer for question 4th, as I wrote above o marketing automation? Have you before heard about it? If you no, you could read this article https://pl.wikipedia.org/wiki/Automatyzacja_marketingu
Delete1. It is a huge topic. Bu I have good example. Recently I bought mattress online. To this day, I am exposed to ads of different companies, even though I already bought it
ReplyDelete2. If you make a good advertisement as opposed to Pepsi then you have a chance for a larger audience.
3. I've bought a product recommended by podcaster. So far I am satisfied :)
4. In my opinion advertising will be more personal
Can you describe, how in your opinion advertising could be more personal?
DeleteIf I were to advertise some of my products or work, I’d definitely do this online. Not only you can reach wider audience faster and cheaper, but the whole process seems a little more effective than traditional advertising. Digital advertising gives you tons of possibilities – each ad can take a different form, might it be the form of a video or an interactive banner. You can also rewatch an ad or a video posted online, while the TV one is showed only a few times through the day. Internet ad can also link you to a page where you will be able to find more information about said product – sometimes knowing more helps to set the customer’s mind at ease and makes them more prone to buying it.
ReplyDeleteI did buy some stuff that I’ve seen on videos on YT or blogs, mostly because I usually can see how the product really looks like or how it works (even if the opinion of the blogger might be a bit altered thanks to the fact that they get paid for that). Still, it’s helpful.
As for the future of advertising... The digital form gains more and more fans thanks to all of the options you get to choose from – augmented reality, cinematics, interaction or even statistics that you can gather from the campaign – it all seems a little bit more powerful in the advertising world than a poster or a TV ad.
Could you write, which blogger you are watching? Do you think the videoblogger on yt you are seeing are experts?
Delete1.What do you think about digital media?
ReplyDeleteDigital media are becoming more and more attractive place for advertising products. Television is now also one of digital media, because the transmission of audio and video is in digital form in many places nowadays.
2. How Do Advertisements and Marketing Strategy help promote business products?
In many cases it helps to tell the potential client customer that there is a product, that he actually doesn't need, but it's so great that he really wants to have it. But seriously without advertisements and proper marketing strategy the chance for product to be bestseller or even to pay off is rather low.
3.Have you ever bought a product recommended by a blogger?
No, I haven't. I rarely read blogs. Ok, maybe one or two times I've bought something recommended by a blogger, but I was unaware of that fact - sometimes I ask Internet if product is good or not and there is a chance that I was lured to blog with paid review.
4. What is the future of advertising?
The future of advertising is Internet, social media mostly. Me and nany of my friends doesn't have TV set at all. I'm a big fan of viral marketing, despite I don't like marketing/advertising at all. One of the best virals that I've seen was "Mafia dla psa" - you've probable seen it before, if not - please look for yourself.
What is your fav one advertisement of viral market? How could you will better in future, could you describe it?
Delete1. Digital media are really popular nowadays, I think it’s the best place to advertise products for young people
ReplyDelete2. We have so many products nowadays that without advertisements and good marketing, chance to have product which will be bestseller I think it’s really low
3. I’ve bought a product recommended by a blogger and I was satisfied
4. I think they will be more personal, based on the webpages you visited
Could you said more about product and that was satisfied?
DeleteDigital media?
ReplyDeleteDigital media is phenomena with high growth. People prefer to use electronic devices, because are handy, ergonomic, useful. They use it for several purposes: get information, buying, got useful information based on location, social media for interchanging information, opinions. In all these activities ads are visible and ready to attract clients.
How?
Digital media is new area of attracting people for products. The way is attracting people with pictures and films. This is classical strategy. But I think most important are new possibilities, using social media, using marketing automation (systems brings links to products already seen),etc.
Blog
Is new possibility. Attract to product by people who are already some kind of experts. Sometimes attracts comes from non-experts , but somehow famous people.
I think it is quite good way, maybe not revolutionary, but decent. I think I bought based on opinions from blogs.
Future
Is still in searching for new possibilities, new media, new devices. Remember, tablet is products knows only for some years.
But most important is exploring for possibilities and find new ways of using already known media channels.
1.What do you think about digital media?
ReplyDeleteThey are everywhere and becomes more and more irritable.
2.How Do Advertisements and Marketing Strategy help promote business products?
Having knowledge of user, his preferences and queries, advertisements and marketing strategy allows profile selling product according to user requirements.
3.Have you ever bought a product recommended by a blogger?
I don't buy product recommended by a single blogger but I take into account his opinion or review when I need to take a decision of buying the product I am interested to.
4. What is the future of advertising?
In my humble opinion everything's could happens. Many of authorities failed when they wanted to predict the future.
1. What do you think about digital media?
ReplyDeleteIt's already really popular and it's still growing, so that is a great market for advertising. And it gives opportunity for almost everyone - you just need to try.
2. How Do Advertisements and Marketing Strategy help promote business products?
Bigger companies have more money, so they can do more adverts or better commercials, which can find a way to hit people minds.
Without commercials or even big brand, there is hard to sell product. People prefers well known products, or at least, from well known companies.
3. Have you ever bought a product recommended by a blogger?
No. I hate advertising, so just for principle - I wouldn't buy it.
4. What is the future of advertising?
Just one word - network (and I hope with as great working adblockers as nowadays).
And of course posters and billboards on streets will probably never die...
This comment has been removed by the author.
Delete1.What do you think about digital media?
ReplyDeleteDigital media are powerful, but they still have limited number of recivers, as not everyone are using internet. as if they do – they ae serf on the specific websides.
They need to be short and catchy as if they are too long they are become anoing.
Advertising on the TV can reach more potential customers.
2.How Do Advertisements and Marketing Strategy help promote business products?
They prefer to advertise the product, by pay a YouTuber to advertise a product on his/her channel than to create a professional television advertisement. People more believe to the ordinary person like himself, then to the “star”.
3.Have you ever bought a product recommended by a blogger?
I`m not a person who is reading blogs, but one time accidently I had opened one. There was a girl showing conditioner. She was showing her photos ”before and after”. The change was significant. I had decided to bought one, and it was worthed.
4.What is the future of advertising
In my opinion there are so many new products on the markets, and live at the moment is so in the hurry and people spending more on more time “on line”, that the future are advertises on internet especially on the social media, YouTube and on the different blogs and vlog.
1. I thing that it's very powerful and useful for on the one hand for normal customer and on the other hand for enterprenur. In first case the customer can relatively ease to find the product or content that interests him, zapoznać się z cudzą opinią lub wybrać najlepszy wariant based on it.
ReplyDelete2. I can introduce a personal example. I had a client which dealt with the sale of finishing materials to the apartments. For a some period of two months when the client said that website and SEO is to expensive and he gave up these services. His turnover has fallen about by 60%;
3. Yes several times. Before I bought something, I like to check how others test this on themselves.
4. It's very interesting question. We can observe the growth such brands as Amazon or AliExpress. I thing that the future advertising will be focus on the internet
1. What do you think about digital media?
ReplyDeleteI think that as were said, digital media are growing market which can be used to address campaigns to young people. It is very interesting question if this type of media can defeated mass media such as newspapers, TV or radio.
2. How Do Advertisements and Marketing Strategy help promote business products?
If we want to promote our product, marketing and advertising should be use simultaneously. Marketing strategy help us understood market and potential customers and discover what price people would pay. Advertising supports marketing and applies a specific message to specific audiences. Good advertising sells the benefits of a product or service.
3. Have you ever bought a product recommended by a blogger?
Yes of course. I am always check the opinions and recommendations in internet.
4. What is the future of advertising?
Future of advertising seems to be brilliant. Advertising has gone through amazing change over the last decade.
Ładnie to wygląda.
ReplyDelete