Do you remember when you saw really nice and high quality
storefront? Perfectly designed shop fascia with a sense of style, using
traditional and time-consuming methods? Simply, when you called it a piece od
art? Never? Of course. It’s very rare in Poland.
Sign painting, this is what we have forgotten. There was a
time – as recently as the 1980s, up to the fall of communism – when sign
painters worked without the aid of computers or other mechanized means.
Storefronts, murals, banners, billboards, and even street signs were all
hand-lettered with brush and paint. Unfortunately, like many skilled trades,
the sign industry has been overrun by the technology, it’s quicker and cheaper.
Our landscape is full of vinyl based, colourfull stickers wich are ushering
sameness onto our environment. In Poland after reinstation of democracy, and
capitalism, old techniques were abandoned and every man were excited about new
materials and simplier ways of advertising. Artists were no longer needed,
every simple computer was able to put random font and print it on a cheap
material.
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http://wiktorpraga.deviantart.com/art/Szyld-Gabinet-Kosmetyczny-477317935 |
In western countries, there’s a growing trend to bring back
traditional sign painting techinque. If you walk down the streets of Glasgow,
you can see how many storefronts are made in classic method aside from some
high-street shops. You can learn this skill in regular schools, and do it as a
proffession.
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http://www.brianthebrushuk.com/us_portfolio/gibson-mill-weaving-shed-hardcastle-craggs-hebden-bridge/ |
Hand lettered signs are more sophisticated and very unique.
Each artist have a different style of painting, so you can see differences
between their pieces of work. Even if they copy font shape from templates, they
are making it on their unusual way. Of course, everybody can see the
imperfection of brush edge shape but it doesn’t matter, it is way better than
synthetic computer-made graphics. If you order a hand-painted sign or outdoor
advertisment, one thing’s for sure – it will be the most distinguish commercial
from among rest of boring ones.
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http://stgu.pl/art-case/art-szyldy-inaczej.html |
There is a niche, gap in polish commercial marketplace.
Maybe some artists can fill it?
I’m highly recommend a documentary film about sign painters
in USA. Several histories, all about present-day sign artists whom didn’t
forget this traditional art.
Movie clip:
vimeo.com/61006621
Questions:
Sign painting – needless, remote in time or brilliant, worth
of care?
Imagine that you have a small grocery: do you want to put
the cheapest, the most colorful store fascia with window stickers, or rather
pay more for getting more sophisticated and better designed sign?
Did you ever see, knowingly, hand painted sign (on a wall,
plate or fascia)?