Tuesday 23 January 2018

Week 7 - The number’s not lie

In my professional career i deal with context marketing for the pharmaceutical industry. Created campaigns can educate and broaden the knowledge of the society. In my work I have done such topics as: young health, immunology, diabetes and now I make rare diseases. For my experience the most important topic is diabetes because in the environment of each of us is one or many ill. I hope that for you this topic wil be interesting or will increase the knowledge about this disease and encourage self-care and prevention.

Diabetes is an epidemic affecting one in 10 Poles, and in the world 387 milion patients.
Is a group od metabolic diseases. Diabetic has to high or to low blood glucose level for longer period.


The key to controlling diabetes is not a magic bullet, but information. The more information that patients and clinicians have about the patient’s blood glucose levels, the better they are able to monitor the progress of the condition and to prevent deterioration and complications.

Type 1 diabetes accounts for around 10 per cent of people with the condition. It occurs when the body’s immune system destroys the cells that make insulin, which is vital in helping us get energy from the food we eat. Type 1 is the most common type of diabetes in children.

Type 2 diabetes is more common in adults, and accounts for most people who have the condition. In Type 2 diabetes, the body either doesn’t make enough insulin, or the insulin it does make doesn’t work properly.

When treatment does not work, diabetes destroys other organs:



The most modern treatment becomes possible. Roche sponsors the first in Poland treatments with the use of a sensor.


“The system of continuous glycemic monitoring provides patients with
diabetes with better life comfort and allows to control the disease on an
ongoing basis. Thanks to this modern system, people with diabetes can feel safe
around the clock, also during sleep, and in the future avoid dangerous
complications of the disease.” Says Dr n.med. Andrzej Gawrecki who performed the first operations with
sensor.

Sensor have only a three elements:
·      The only sensor that operates up to 90 days (not only one week). The device is applied by the doctor in 10 minutes.
·      Wise transmitter loads the sensor and informs about the change in sugar level. Is sticks with sticking plaster.
·      Aplications on iOS or Android inform about actually sugar level and trends.


Now consciousness is growing. We have access not only to modern treatment but even
to fashion for diabetics. Blogging environments connect people with the same
problems.
Life is easier in the group. 

Young bloger:

Do you know people with diabetes?Is diabetes the subject of taboo?How to educate the society about civilization diseases?Are you interesting in health topics?  My campaign for the world day of fighting against diabetes: http://project.mediaplanet.com/20076.pdf (this pdf is only for you, without share)

Monday 22 January 2018

Week 7 [22-28.01.2018] Google X Files

Google X Files

I’m a big fan of new technology, top secret research and crazy ideas straight from ‘’Dexter’s Laboratory’’ or ‘’Back to the future’’ movie. Just imagine our world full of intelligent robots, teleports, travels into space or flying skateboards on the street? It sounds like 2137? What if I tell you that someone is trying to fulfill these ideas? 



Have you ever heard about Google? Rhetorical question! If you don’t - you probably spent your life under the rock for the last decade. This company from the IT branch is the founder of the most popular internet search engine. It’s also an owner of YouTube, Android... and many more. Oh, and by the way Google headquarters are the best workplace. But I don’t want to focus on a big history behind this company.

Google mission is to bring an easy access to knowledge for everyone around the world. This scenario is probably not enough for company owners. They also want to literally change the world and make it a better place. And from this idea they bring Google X to live.

What is mysterious Google X? It’s the semi-secret factory when the most crazy and innovative ideas are born or… thrown into the trash and abandoned forever. But before that happens the group of very smart people tests them and do everything to succeed. For them sky isn’t the limit.
I encourage you to listen to the founder of Google X – Mr. Astro Teller about their successes and learning from the failures:



These super ideas are called “Moonshots”. It’s a tribute for Apollo 11 mission landing on the Moon. Something that was seemingly unreal it has become a fact. Everyone can contact Google X and present your original idea.




Let me show you few the most popular Moonshots:

1.     Google Glass. Sounds familiar? Yes! Intelligent, interactive glasses from Google were supposed to be hit... 4 years ago. The Glasses did not have enough consumer interest because of their high cost, not many apps and their turn out quickly to be just a fancy gadget. Interesting fact – Glasses are still in use, but available only for cooperating companies for example from medicine, automobile or delivery branches.

2.     Project Loon – Idea of flying balloons armed with wireless network float in stratosphere. More than a half of world’s population is still without Internet access. Project Loon was designed and made to solve this problem and let people stay connected everywhere on the planet. Who doesn’t want to have a free hotspot in every place in the world? J Maybe some day…

3.     Project Wing – The idea of delivery drones. Yes, I know. you probably think that Amazon is a sneaky copycat. Maybe, but Project Wing supposed to be something more, not only for consumer use but also for example the emergency medicine delivery system. The vision of flying drones with packages above our heads is beautiful. Unfortunately - Too much risk of terrorist attacks and no control over flying area caused closing the project. At least for now.


Google X also deal with super advanced artificial intelligence, a project whose task is to extend human life or long-life smartphone batteries.
Many rejected project are also very interesting. Example? What about space elevator or.. teleportation! Yes! Scientists inside this building seriously were working on teleportation!

Check out more projects on: https://x.company/

Questions:
1.     Have you ever heard about “Moonshot” projects before?
2.     Which projects (rejected or not) made the biggest impression on you?

3.     If you can sit down, think for a while and then report your idea to Google X - what would it be?