Windows Phone vs. the Rest of the
World
…and you, in-between.
War!
The time of rapid growth of these three
platforms came to an end. Currently, these systems have reached the average age
of the product life cycle. This marks the end of jokes, the end of all rumors
and speculation. IOS and Windows Phone (starting from version 7) have been on
the market for five years while the Android one has been already for 7. This
means we all have strong arguments to be for or against each platform.
Source:
Market share
The following diagram shows the share of all
mobile platforms on the market. Statistics for January 2015.
It clearly shows that there are only 2 leading
platforms, which are iOS and Android. But what about other platforms? As we all
know, Blackberry went bankrupt in recent years. The Symbian platform is
outdated and in its product life cycle it’s at the end of its natural death.
What about Windows Phone with only 2,25%?
Source:
What’s with Microsoft?
Source:
Having conducted an
interview with several people from Microsoft Poland, I can say the key values
of MS differ from other companies like Apple or
Google. Microsoft has a very stable economic situation and does not need to
follow the rules of the current war between mobile platforms, which is
controlled by Apple and Google Samsung follows suit . Microsoft has a new motto
"cloud first, mobile first world", but they already are in a leading
position. Why?
Source:
Microsoft over the past years has built a
powerful empire in three categories:
1) developer platform - a unified core of all of
MS products, which allows scaling of solutions to any device
2) The Office - transferred services in the
cloud and created Office365
3) Windows Desktop - log on to all the services
with one account @ live.com
Microsoft's execution of the strategic plan is about
to finish. All systems and services from Microsoft have moved into the cloud
and the last piece of the puzzle is to be finalized. Windows Phone in fact is
not a separate product and it must be treated as part of Windows desktop. So
where is the truth hidden? Just look at the market share of desktop-class
operating systems.
Source:
The answer is Microsoft is a winner by default.
They don’t have to be pro-active in the fields where Apple and Google are
trying their best. While we all use Windows for a desktop, by default we are
ready for the Windows’ Phone platform and I am really waiting for its new
version. This will be one huge release of many new products from Microsoft. All-in-one.
By then I will use iOS as a platform for my
private needs and Windows Phone for business solutions.
PS Please comment in relation to the market.
_modified.svg/766px-Microsoft_logo_(2012)_modified.svg.png){kind=link}
