Week 6 [01-07.06.20] Why are video clip so important for the music world?

Why are video clip so important for the music world? 🎬

In the current reality of the music industry, the song itself, even the best and most catchy, is not all. The song needs to complete the image, not just because in this way, by combining sound with visualization, something new arises, but also for more mundane reasons: there is no better way to fall into the imagination of the listeners. Just to mention songs such as:

Chaka Khan - Like Sugar

https://www.youtube.com/watch?v=RecY5iZn6B0&list=RDRecY5iZn6B0&start_radio=1

or Bass astral x Igo - Feeling exactly

https://www.youtube.com/watch?v=BLEBuFXpnoQ

to convince you that sometimes a music video can mean a lot more than just the song itself.

However, let's start from the beginning. A breakthrough moment was  August 1, 1981, when the MTV station was created. It’s motto was: "Music TV, the first large telecommunications medium combining the power of stereo sound with the visual effect of TV. (...) The first purely musical channel broadcasting 24 hours a day via satellite. Artistic video recordings of a modern artists will be played. These recordings are more than just a record of a bands singing and playing . It's highly stylized visual interpretations of music using the most advanced video techniques. "

And although in the early days there were still blackouts, when the operator inserted another VHS cassette into the player, and the first music videos were not particularly successful, the revolution began ... A completely new type of recipient was created, who no longer wants to listen, but also to watch. Artists began to reach people not only through the sense of hearing, but also through the sense of seeing. The music video is loose enough to be limited only by your imagination! Isn't that wonderful?

Nowadays, there are no hardware restrictions, that's why anyone can make a music video. A lot more clips are made, but the percentage of good ones remains the same. A lot of artists record a clip just to make it happen, but it’s not a good approach. In Poland, unfortunately, this is still an underinvested field of art. Budgets range from zero to a million zlotys. But these are really isolated cases.

In fact, it doesn't matter how much you spend on the music video and what it records. 

The most important is the idea and creativity. Thanks to this, we can attract the attention of the viewer 

and even make us love a given song through the video clip. It happened to me more than once.

Tell me:

Do you have any of your favorite video clip?
What do you think about video clips in these days?
If you had a band what would your dream video clip be? ⭐️