The world’s most mainstream newspapers (including The New York Times and The Guardian) have already announced the end of the hipsters’ era. Similarl opinion has been recently expressed by Dov Charney - the CEO of the American Apparel, which is considered a top choice clothes brand among young and alternative people. It is easy to find numerous anti-hipsters websites, where the internet users make fun of hipsters’ style, beards and the specific lifestyle of people who blindly follow trends. A perfect example of such websites is an online game hipster-or-homeless.com where a player’s task is to consider whether the character is a hipster or a homeless.
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Normcore - it is unfashionable to be fashionable
According to the K-Hole trendsetting agency from New York, the newest trend is Normcore (combination of the words ‘normality’ and ‘hardcore’). It is said to be the successor of a grunge and a new unisex fashion trend, which main goal is to reject all other trends focusing on promoting naturalness. It is not just a trend in fashion or art – it is supposed to be a way to lead a successful life.The main goal of the normcore is to stop people from blindly following the recent and popular trends; and teach them how to lead a happy life in self-harmony and naturalness. It seems to be a nice alternative to the world full of labels, icons and constant longing for a perfection.
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The fashion world has turned upside down
A few months ago no one would have guessed that computer geniuses such as Steve Jobs, Bill Gates or Mark Zuckenberg could become fashion icons. According to the normcore setters, the most fashionable clothes are the simplest and common ones. Ordinary rubbed jeans, stretched sweaters and birkenstock flips were called the hottest and the most fashionable clothes of the last season. That is why, fashion designers have also decided to turn towards normality, refreshed their collections and rejected uncomfortable and too sophisticated forms.
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Nowadays even a popular actress can be seen without makeup, bloggers around the world promote birkenatock flips, while the world famous models give up designers’ clothes and buy their outfits in the goodwill shops. It is thought that the precursors of the normcore are the Olsen twins and Ciara Delevigne, who conquered the fashion world with their effortless style and naturalness.
There will always be haters
Normcore, similarly to emo or hipster’s style, is difficult to be accept by everyone. That is why it is often mocked by the internet users. There is still a strong tendency to stand out and to be unique among the society, while the normcore seems to endeavor unification. It can be said, that normcore deprives women of sex appeal and men of masculinity, but the truth is different. It gives them a chance to be themselves.
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Sources:
http://www.elle.pl/moda/artykul/normalsi-posthipsterska-rewolucja
http://weekend.gazeta.pl/weekend/1,138262,16478949,Normcore__czytaj__hardkorowo_normalny__Kolejny_wydumany.html
http://en.wikipedia.org/wiki/Normcore
http://www.tvp.info/16169854/hipsterzy-sa-juz-pass-teraz-rzadzi-normcore
http://www.vogue.co.uk/news/2014/03/21/normcore-fashion-vogue---definition
I read a lot about similar sites, with many pictures (https://blessedbyflossy.files.wordpress.com/2012/04/brothersharp.jpg or http://cdn.gagbay.com/2012/08/homeless_vs_hipster-120226.jpg), but fashion is just not my piece of cake, so I can’t really tell the difference between what is cool and what is not. Moreover I have recently read about a new trend – lumbersexuality. (http://www.theguardian.com/commentisfree/2014/nov/14/lumbersexual-beard-plaid-male-fashion). Apparently, now it’s passé to be metrosexual, all the men should have long beards, be very masculine, wear like lumberjacks.
ReplyDeleteWe must get from this (https://www.youtube.com/watch?v=3TvbIGjvR-8) into this (https://www.youtube.com/watch?v=jBezn83A3as).
As for the article, I really like the topic, but poor formatting makes it really hard to read. And I hope I don’t need to change my whole wardrobe because of the new era of fashion!
God, hipsters are everywhere. If they are everywhere it's mainstream and they can't call them selves hipsters right?
ReplyDeleteI prefer this style:
http://3.bp.blogspot.com/-EJzTpjOVMwY/T7gV5CHUqKI/AAAAAAAAAHg/kVsLgTPSqBQ/s828/fashion%2Bheader.jpg
And few funny images about hipsters (I'm sorry if someone feel offended):
http://demotywatory.pl//uploads/201208/1346001763_lhg7g3_600.jpg
http://pobierak.jeja.pl/images/0/0/c/66690_hipsterka-broda-to-nie-wszystko.jpg
And I'm proud to be a hipster because I'm not a hipster. Feel free to flame me.
Fashion is not my passion, substantially I passed it up.
ReplyDeleteYou had wrote in your article that normcore is a combination of normality and hardcore.
And then there were examples that Jobs and Zuck is in the the style.
What exatcly is/was hardcore in their outfits?
I think there wear what they like and felt comfortable.
You are right, jobs has weared ordinary clothes which he found comfortable. Hoever he is said to be a precurslor and the inspiration of normcore style.
DeleteI heard about this 'normcore' trend but I think it's just another fad. How is wearing whatever you find a trend..? I never cared much for fashion and changed my style mainly when changing schools. I hear that lumberjack look is pretty popular these days. It's about time for skinny-legged wimpy boys to go out of style.
ReplyDeleteFashion is something I personally cannot comprehend. I don't have a clue what kind of brain you must have to need to be told what to wear. Of course for producers it is pure marketing. It's the way to sell people more than they really need.
ReplyDeleteBut really even concidering this topics form a position of customer is for me pure waste of time.
Hipsters here, hipsters there, hipsters everywhere !!!
ReplyDeleteI never understood them, I never understood everything that was with them connected. I know that everyone wants to express themselves but as for me they went a bit too far. Maybe my opinion is realted with that I don't understand them, to be hones ? I don't know.
It is obvious that their time will come to end. If not now then in near future. The only thing that I know about fassion is that it comes and it goes away but in most cases it will come back again. And I'm afraid that someday they will come again in more wacky way than now. Hope not in my time :P
ReplyDeleteIt’s just another presentation about beauty or fashion so I have to say one more time what I think about it :). Nowadays we could talk about huge amount of fashion styles and other things that force us to be on fashion or not. But in my opinion everybody has a right to be themselves and wear what they want. A lot of people rate other and it`s became normal but I think it’s not a good thing. Those people should previously look at a mirror a and reflect twice before say something to other people. I don`t know which one is a hipster and i don`t feel a need to know...
Not shaved a week and people have started calling me lumbersexual. Kind of strange but I had to admit it lolz. Hahahaha NORMCORE Anyway, the hell is that? Fashion really turned in the wrong direction. To me, it sounds as if talking of things that do not make sense and are somehow mathematically, logically abstract was cool. The more that you say does not make sense, the better. That's what today is fashion about but not only, the overall message in many areas is based on the same pattern lack of substantive communication. It takes a little bit of the approach of the new generations to the world. There is a lack of young people who would have to know something "expert", so they create a world in which you do not need to know anything ...
ReplyDeleteI remember once hearing from a friend of mine, who then recently had visited the US, that Portland is the hipster-trend-setting city. He stated that he saw people with hoods specially designed for carrying around cats in them.
ReplyDeleteA few weeks later in Forum Przestrzenie (a quite hipster place) I saw a guy with that hood and a cat in it.